A recent study of viewers' attitudes toward prime-time television programs shows that many of programs that were judged by their viewers to be of high quality appeared on (noncommercial) television networks, and that, on commercial televison, the most popular shows are typically sponsored by the best-selling products. Thus, it follows that businesses that use commercial television to promote their product will achieve the greatest advertising success by sponsoring only highly-rated programs -- and, ideally, programs resembling the highly-rated noncommercial programs on public channels as much as possible.