本文发表在 rolia.net 枫下论坛All IT practitioners are well aware of the stories behind the failures of “technically” superior products in the last decade: Token Ring [vs. Ethernet], OS/2 [vs. Windows 95]. There were simpler, cheaper, less efficient, buggy products being pushed by gigantic marketing machines that finally conquered the world.

When it comes to people, it is less understandable and less appreciated. We always under the impression that “technically” inferior members get promoted first, just because they have big mouth.

Well, that’s the exactly what happened to Token Ring and OS/2 – technically superior: TR can transit more packets in a seconds due to its conflict avoidance mechanism; OS/2 was the first TRUE multi-task O/S in the PC world. But they lacked a good marketing machine. Outside world had no idea why they were better. They were difficult to understand, and hard to maintain.

Comes to people – our mouth is our own marketing machine. Our technical expertise is our product. How we can make sense and make meaning of our own product largely decides our own success.

To me, common sense and simplicity are the first two things coming to my mind.更多精彩文章及讨论，请光临枫下论坛 rolia.net